Back in 2011 I started a side-hustle business. I was a poker player that needed to learn the math and odds behind game-time decisions. I found a gap in the market and designed poker flash cards as an educational tool to learn the basics of poker, as well as the math involved in hand odds and pot odds. I designed and brought to market Color Up poker flash cards, three 52-card flashcard decks. I sold them wholesale as well as on eBay, Amazon, and on my private domain ecommerce site, www.ColorUpCards.com using the Shopify platform.
The Color Up website underwent minor changes between 2011-2016, but as seen in the images below the design did not keep up with the changing styles and technology available for ecommerce.